2020 Strategy

The 2020 Strategy was a plan introduced by Starbucks aiming to make the company more customer-focused, innovative, and efficient by 2020. It focused on improving store experiences, expanding digital and delivery channels, and strengthening community engagement. The strategy also emphasized product innovation, operational excellence, and sustainable practices. Overall, it sought to adapt to changing customer preferences and market trends to ensure continued growth and relevance in a competitive food and beverage industry.