2. Tom Nagle (Economist)

Tom Nagle is an economist known for his expertise in pricing strategy and business valuation. He co-authored the influential book "The Strategy and Tactics of Pricing," which offers companies practical methods to set and adjust prices effectively to maximize profits and competitive advantage. Nagle's work emphasizes understanding customer value, market dynamics, and cost structures to develop pricing strategies that support long-term business success. His insights are widely used by managers and strategists to make informed, data-driven pricing decisions that align with overall business goals.