2. Product Fit Analysis

Product Fit Analysis examines how well a product meets the needs and preferences of its target audience. It involves assessing whether the features, quality, and price of a product align with what consumers want and expect. A strong product fit means the product solves a problem effectively, is easy to use, and is desirable to consumers. Companies often use feedback, market research, and comparison with competitors to evaluate product fit. This analysis helps businesses determine if they should continue, modify, or discontinue a product to better meet customer needs.