2. Michael Porter

Michael Porter is a renowned professor and authority on competitive strategy and economics. He is best known for developing concepts like the "Five Forces Framework," which helps businesses analyze their competitive environment, and the "Value Chain," illustrating how companies can create value and gain advantages. His work provides insights into how firms can achieve and maintain a competitive edge in their industries through strategic positioning, operational efficiency, and understanding market dynamics. Porter's theories are widely applied in business strategy and management education, guiding leaders in making informed decisions to enhance performance and success.