2. Marshall McLuhan - Communications Theorist

Marshall McLuhan was a influential communications theorist known for his ideas about the effects of media on society. He famously coined the phrase "the medium is the message," suggesting that the way information is delivered shapes our perceptions and experiences more profoundly than the content itself. McLuhan explored how different technologies, like television and print, influence human interaction and culture. He highlighted that each medium affects our senses and alters social dynamics, leading us to reconsider how we communicate and connect with one another in an increasingly media-saturated world.