2. Larry Keeley

Larry Keeley is a prominent figure in the field of innovation and design. He co-founded the consultancy Doblin, which helps organizations enhance their innovation strategies. Keeley is known for developing the "Ten Types of Innovation" framework, which outlines various approaches to drive innovation in products, services, and business models. His work emphasizes that innovation isn't just about new ideas; it involves combining different types of innovation to create impactful solutions. Keeley's insights are widely used by businesses and organizations seeking to improve their creative processes and develop effective strategies for growth and differentiation.