2. Jorgen Vig Knudstorp - LEGO

Jørgen Vig Knudstorp is a Danish business leader known for revitalizing the LEGO Group during his tenure as CEO from 2004 to 2016. Facing financial difficulties, he implemented strategic changes, focusing on innovation, quality, and expanding LEGO's brand through themes like movies and video games. Knudstorp emphasized understanding customer needs and promoting creativity through play. Under his leadership, LEGO saw a remarkable resurgence, turning it into one of the most successful toy companies globally, and he is often credited with transforming LEGO into a major cultural phenomenon while maintaining its core values.