2. Corporate Entrepreneurship

Corporate Entrepreneurship, often referred to as intrapreneurship, is when employees within a company act like entrepreneurs to drive innovation and create new business opportunities. They develop new products, processes, or services, fostering a culture of creativity and risk-taking. This approach helps companies stay competitive by adapting to market changes and meeting customer needs effectively. Essentially, it empowers employees to think outside the box and contribute to the company’s growth and success, similar to how entrepreneurs operate in their own startups but within the framework of an established organization.