
2. Clayton M. Christensen
Clayton M. Christensen was a renowned American academic best known for his work on innovation and business strategy. He introduced the concept of "disruptive innovation," which explains how smaller companies can outperform established businesses by targeting overlooked markets or creating simpler, more affordable products. His groundbreaking book, "The Innovator's Dilemma," details how established firms can struggle to adapt to new market realities. Christensen’s ideas have significantly influenced how businesses approach innovation and maintain competitive advantages in rapidly changing environments. His insights continue to resonate across industries, shaping strategies for innovation and growth.