2. Bo Edvardsson (researcher)

Bo Edvardsson is a notable researcher in the field of service management and marketing, particularly known for his work on service quality and customer experience. He has contributed to understanding how businesses can effectively engage with customers and enhance their services. Edvardsson’s research often emphasizes the importance of value co-creation, which refers to how companies and customers work together to improve products and services. His insights help organizations understand customer expectations and improve their offerings, ultimately leading to better customer satisfaction and loyalty.