1970 "The Page Principles" document

The 1970 "The Page Principles" are guiding ethical standards for public relations professionals. They emphasize honesty, transparency, and integrity in representing clients, avoiding misleading information, and valuing client confidentiality. The principles advocate for building trust through accurate communication, maintaining credibility, and acting responsibly. They serve as a moral compass, encouraging practitioners to prioritize truthfulness and fairness in their work, ultimately fostering ethical relationships with the public, clients, and society.