1970 California grape boycott

The 1970 California grape boycott was a protest organized by farm workers’ leaders, particularly the United Farm Workers (UFW) union, to demand better working conditions, fair wages, and union recognition from grape growers. Workers faced poor treatment and low pay, and the boycott aimed to pressure growers into improving labor standards. By urging consumers to avoid buying California grapes, the movement gained widespread support, ultimately leading to agreements that improved conditions for farm workers. This effort highlighted the power of consumer activism and helped advance workers' rights in agriculture.