1960 Presidential Election

The 1960 U.S. presidential election was a contest between Democrat John F. Kennedy and Republican Richard Nixon. Kennedy, a senator from Massachusetts, campaigned as a charismatic and youthful leader, while Nixon, the sitting vice president, emphasized experience. The election was notable for its televised debates, which showcased Kennedy’s composure and charisma, boosting his appeal. Kennedy won narrow victories in key states, securing 303 electoral votes to Nixon’s 219, and became the youngest elected president at age 43. The election highlighted the growing importance of television in politics and the need for candidates to connect visually with voters.