120 GSM

120 GSM stands for "grams per square meter," which measures the weight and thickness of paper or fabric. In practical terms, it indicates how heavy or sturdy the material is: higher GSM generally means thicker, more durable paper, while lower GSM suggests lighter, thinner material. For example, standard printer paper typically ranges from 70 to 100 GSM, with 120 GSM being thicker and more rigid, suitable for professional documents, postcards, or premium materials. This measurement helps you understand the quality and feel of the material, guiding choices for printing, packaging, or other uses.