12-Character Archetypes

The 12-Character Archetypes are basic personality types that help us understand different human motivations and behaviors. Each archetype represents a core desire or guiding principle, such as the Hero’s courage, the Caregiver’s compassion, or the Rebel’s challenge to authority. These archetypes are used in storytelling, branding, and personal development to create relatable characters and meaningful connections. Recognizing these patterns helps us understand ourselves and others better, revealing why we act the way we do and how to inspire or motivate effectively.