1. Philip Kotler - Marketing guru

Philip Kotler is widely regarded as a pioneer in marketing, known for his comprehensive theories and practices that have shaped the field. He coined the term "marketing mix," which refers to the combination of factors that influence a company's ability to market its products effectively, often summarized as the 4 Ps: Product, Price, Place, and Promotion. Kotler has authored numerous influential books, including "Marketing Management," and emphasizes the importance of understanding consumer needs and behavior. His work has guided businesses in developing strategies to build strong brands and foster customer loyalty in a competitive marketplace.