1. Philip Kotler - Marketing 2. Kevin Lane Keller - Branding 3. Robert Soroka - Retailing

1. **Philip Kotler - Marketing**: Philip Kotler is regarded as the father of modern marketing. His work emphasizes understanding customer needs and preferences, guiding businesses to create effective strategies for promoting and selling products. He advocates for the Four Ps: Product, Price, Place, and Promotion, which form the foundation of successful marketing. 2. **Kevin Lane Keller - Branding**: Kevin Lane Keller is a leading expert on branding, focusing on how consumers perceive brands. He developed the concept of brand equity, which explains why strong brands can command loyalty and higher prices. His insights help businesses build powerful brand identities that resonate with customers. 3. **Robert Soroka - Retailing**: Robert Soroka explores the retail industry, emphasizing the importance of sales strategies and customer experiences in physical and online stores. His work highlights how effective retailing involves understanding consumer behavior, optimizing store layouts, and leveraging technology to enhance shopping experiences.