1. Philip Kotler

Philip Kotler is a renowned American marketing expert, often referred to as the "father of modern marketing." He has authored numerous influential books on marketing strategies and principles, shaping how businesses understand consumer behavior and market dynamics. Kotler emphasizes the importance of meeting customer needs and creating value through effective marketing practices. His work has helped companies develop better marketing strategies, making his ideas foundational in both academic and practical applications of marketing. His influence extends globally, impacting how organizations approach marketing in various industries.