1. Kevin Lane Keller

Kevin Lane Keller is a prominent marketing scholar known for his work on brand management and consumer behavior. He is best recognized for developing the Brand Equity Model, which outlines how consumers perceive and value brands. His research emphasizes the importance of brand awareness, associations, and loyalty in driving business success. Keller’s insights help companies build strong brands that resonate with consumers, fostering trust and preference. He has authored influential books and articles in the field, contributing significantly to the understanding of how brands influence consumer decisions and market dynamics.