1. Fred Reichheld

Fred Reichheld is a renowned business strategist and author best known for his work on customer loyalty. He introduced the Net Promoter Score (NPS), a widely used metric that helps companies gauge customer satisfaction and the likelihood of customers to recommend their services. Reichheld emphasizes that businesses should focus on creating strong, loyal relationships with customers to drive sustainable growth, rather than merely chasing short-term profits. His insights have influenced many organizations in their customer service strategies, promoting a more customer-centric approach to business.