1. Customer Segmentation and Targeting

Customer segmentation and targeting is the process of dividing a larger market into smaller groups of people who share similar characteristics, such as age, interests, or buying behavior. By understanding these segments, businesses can tailor their marketing strategies and messages to effectively reach specific groups, ensuring that their products or services meet the needs of their target audience. This approach enhances customer satisfaction and loyalty while improving marketing efficiency, as it allows companies to focus their resources on the most promising segments rather than using a one-size-fits-all strategy.