Image for 1. Clayton Christensen - Innovation Researcher

1. Clayton Christensen - Innovation Researcher

Clayton Christensen was a renowned innovation researcher best known for his theory of disruptive innovation. He explained how smaller companies with fewer resources can successfully challenge established businesses by targeting overlooked segments of the market. These "disruptors" often start with simpler, cheaper products that eventually improve and capture more market share, forcing larger companies to adapt or decline. His ideas have influenced business strategy and management, highlighting the importance of innovation and adaptability in a rapidly changing economy. Christensen's work underscores that even dominant companies can be vulnerable if they ignore emerging trends and consumer needs.